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ASO or App Store Optimization‬ is an important marketing tactic for mobile apps to increase their visibility in organic search results on Google Play & the iOS App Store. 2015 industry research shows that over 60% of all app downloads come from organic search [1]. ASO typically involves researching apps, competition and keywords, followed by integrating that research into the writing of ASO-targeted and niche-relevant content in the form of app titles, descriptions and keywords [2].